The Review Diaries
"If It Doesn`t Go Up, Don`t Buy It!
By Albert W. Thomas
She Unlimited Magazine
Review by
Veronica Marie Kettler
"Cut to the Chase" "Cut to the Chase" is exactly what Al Thomas sets forth to do is his book. The book is aimed for the basic investor with a sim...

Home business on the net offers an opportunity to earn a lot of money. But like any other business it demands a constant input. A better execution of efforts would bring better results. Inculcating a professional approach and attitude would take you to the success at a real pace. 1. Be your real bo...

It is essential that you fully understand how the fuel system works on your hot water pressure washer or steam cleaner. If you mess it up it could catch on fire and if you are not right there to put it out, you could potentially lose your machine. This type of equipment has been known to explode and...

Over the past several years, I have, from time to time thought about the whole issue of retirement and the obvious and sometimes devastating effect it has on many people. I have looked around and wondered how many people are able to make the transition so painlessly while others worry and fret for ...

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that?s just advertising, a...

Emotional intimacy is one of the most wonderful experiences we ever have. Nothing else really comes close to the experience of sharing our deepest thoughts and feelings with another, of being deeply seen and known, of sharing love, passion, laughter, joy, and/or creativity. The experience of intimac...

The beginning of a new year can be a great time for your home-based business. There are many ways that you can use this time of year to begin new growth and continue the rush from the holiday season. For many people, January is the time of year that they reflect upon their lives. New Year?s resolut...

Any professional speaker will tell you that one of the most important rules of speaking is to know your audience. For most speakers, this means hours of preparation researching the company or organization to which they will present their material. Speakers know that by reading trade publications, ...

Your business plan is your path to your goal. What is your goal; to be a drop shipper or to make money? To be a drop shipper is probably not your real goal. Drop shipping is just a solution to an order fulfillment problem. Your goal is really something that you have probably already defined and yo...

It is a chilly Saturday morning here in northern Michigan and I am curled up with a blanket and a delicious caramel capuccino on my loveseat.  I don`t usually write longhand anymore but the home office just doesn`t appeal to me this morning.  So here I am, pen and paper in hand.

My neighbor ...

Moon Child by Simone Maroney is a larger sized adventure, fantasy novel with 55 chapters. The story line involves complex relationships between six main characters, which are delicately balanced leaving room for intrigue. Hanna, the chief character, was selected from birth by the Goddess, given ...

From the Eye of the Potato: Perception is Everything! After WWII, the boys came home and a couple of them became our scoutmaster and assistant scoutmaster. They decided to resume the old troop traditions and take us to the Grand Tetons for a week. Each boy had to anti-up $13.00 to go. That was a for...

One morning, you woke up and realized that you were creating an online marketing bonanza, and that by some miracle a group of people were following along with the plan. Not bad, for an ordinary human! But then just when you were getting comfortable with the idea, you found out that you still have to...

We`ve all experienced the same thing at important crossroads in our life when big changes were underway. Often, we find ourselves feeling panic and frozen in time, possibly with indecision, waiting and wondering: Which way to go?; How will things turn out? Sometimes, you just don`t know what to do....

1. No credit policy in place. When you started your business you had a business plan and you use a marketing plan to publicize your business. Do yourself a favor and create a credit policy so you can have a financial plan. ?Become the Squeaky Wheel? by Michelle Dunn gives you the tools you need t...

You?ve been asked to speak for an audience. However, the event organizer or meeting planner tells you they can?t pay you. Your heart sinks knowing that speaking for free will cost you in the long run. You think of all the expenses you?ll incur ? gas, parking, photocopying materials, babysitter ? and...

When I told a friend of mine about my information quest, he asked me to do some research on MLM. The first person I talked to was a friend of mine that always seemed to be involved in one enterprise after another. He had some interesting information on the attitude of people towards MLM. "A lot of p...

"How do I set up a media event?" -- As a publisher, that`s a good question to have an answer for. Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, ...

What?s your job profitability? I meet with business owners every day that are unsure of their profitability at a company or job level. They ?think? they are making money because they have a few dollars in their checking account. Having money in your checking account doesn?t mean you are profitable. ...

The Virtual Edge - The Website that Shines! Do you have the Virtual Edge with your business? That website that when people go there they say, Wow, I want to work with that company. If not, here are a few pointers. Packing a Punch Your website is the one thing that defines you and your business and...

Why does research and education play an important part of the business relationship? Have you ever attended a business briefing or meeting without reading the materials ahead of time? I know I certainly have, and I also know that I felt like a fool when asked a question. It was up to me to be infor...

A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits. Joint venture marketing is rising in popularity everyday, but it does take some skill, good planning and foresight to execute. Here are the steps a busines...

I am a normal, work from home mom, who started my own home business working from home. This article will show you how you, too, can be a work from home mom. After I gave birth to our first baby, Hana, I really couldn?t see myself going back to that old job working for Mr. Whats-his-name for a measly...

Almost everyone at some point in their lives wants to work at home. After all, life`s daily grind can be so much easier if you don`t have to fight traffic or deal with the often unreasonable and seemingly never-ending demands that most people find at an office job. When you work at home, your schedu...

I am a normal, work from home mom, who started my own home business working from home. This article will show you how you, too, can be a work from home mom. After I gave birth to our first baby, Hana, I really couldn?t see myself going back to that old job working for Mr. What`s-his-name for a measl...

Any business person will tell you that passion is important to business success. The only difference between any brick and mortar business with an internet business, is that the amount spent to start an Ecommerce business is quite low and this ironically may be one reason why many people just give ...

As a proactive business buyer you sometimes must get as creative as you can to qualify viable business acquisition candidates. If you have your eye on a company that is of great interest to you and it is particularly challenging to get to a specific corporate decision maker, you may want to consider...

If you are looking into starting a home based business, on either a full or part-time basis, and are good at working with people, but have little business knowledge and minimal capital, then Multilevel marketing may be for you. Before you jump into a MLM company, you should consider the positives an...

Money down the drain. Waste of time. No luck. Total bomb. Does that describe your responses you have had with mlm recruiting classified ads? There are reasons that happens, including just bad copy in a classified or a bad headline. And that does happen to folks who don`t understand the psychology of...

It is almost like a dream come true. After working very hard at your business, you get a huge purchase order from one of your best customers. You can almost feel the sweet taste of success. Soon, however, reality sets in. If you are like most small to mid size businesses, you realize that you don?t...

Here we go again--another year of promises and promises. Six months from now it will all be forgotten and then we can continue to do what we always do?very little that will make a BIG difference and move us forward to achieve our new goals. Everything gets buried in our overwhelmed lives. The Time...

Anyone who is serious about washing aircraft as a full time profession should be prepared to write a manual, which will insure proper procedures are followed during the washing process. Each crew team leader and manager should be well versed and trained in washing each type of aircraft. Many surface...

Networking Marketing system Modern congested lifestyles makes it very difficult to carve out time for residual income development. However, facts show us that it`s needed now more than ever. The cost of living rising and all those goodies we want are pulling things apart at opposite ends. So how can...

Three steps to your Personal Transformation:

1. Awareness and Perception
2. Law of Cause and Effect
3. Law of Accumulation

These categories are what you need to understand in order to be in total control of your being! Most go through life never reaching their potential because they ne...

I just finished reading Bead on Trouble by Barbara Burnett Smith, a mystery novel set among beaders (makers of bead jewelry) in Central Texas. First of all, let me say how amazed I was at the fragmentation of the mystery novel market. Of course I was aware of standard genres, such as the poli...

Marketing is actually very simple. It involves telling people what you do?.over and over and over. The key to successfully marketing your massage therapy business is consistency. So, first, let?s take a look at the difference between marketing a service and marketing a product. Products are tan...

Team Spirit Built From the Top Team spirit is the catalyst every organization needs to achieve outstanding performance. Strategic plans, marketing, technology and capital investment are clearly important, but emotional commitment of the people using the tools and executing the plans is what determ...

Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists. This universal plan to ...

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business. A memorable and trustworthy brand reinforces cust...

The term business marketing strategy might sound like it is esoteric or stratospheric, so let?s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. Strategy comes from a Greek word ?stratagein? meaning ?to be a ...

If you have a website, sooner or later you?ll get interested in search engine optimisation. It?s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines. There are many professional search engine optimisation firms (commonly known as S...

For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loose focus on the simple things that made us successful to begin with. When we make a sales presen...

Have you ever wondered how can you possibly figure out how to market your Internet business when you?re bombarded with so much conflicting information? Lots of how to advice applies to many online businesses. But avoiding common marketing mistakes will work for EVERY business. If you make even ONE...

Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. We?re caught! ...

All the world?s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn`t so. Fiction and copywriting share the same hea...

Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens? There may be leagues where it doesn?t matter whether anyone is keeping score, but not the big leagues. Champions of the Super Bowl, the Stanley Cu...

Working with top companies worldwide in all major sectors for 20 years, I`ve discovered that few of them come even close to achieving their potential results. A key reason is that their leaders "don`t know that they don`t know". They don`t know that marketing as we know it has come to an end....

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: 1) Have a sales representative exhibit your line at a trade show. If you can`t afford a ...

How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. Clients and prospects are visually oriented. They pro...

Writers block! Even columnist Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi and to divert his attention when he can`t think of what to write. Recently, he reached for the cola and instead found a coiled snake. H...